- Provides basic site tracking and analytics, such as pageviews or customer sessions
- Includes all of the great features the free version has, like Universal Analytics and enhanced eCommerce tracking, but with more advanced event tracking
- Allows you to exclude shop managers from tracking along with site admins
- Track User IDs for more accurate user counts
- Tracks basic eCommerce events like “add to cart” or “checkout started”
- Adds advanced eCommerce event tracking, such as “coupon addition/removal” and “cart quantity changed”
- Track manually added orders
- Adds events for customer actions, such as signing in or out, or leaving a product review/comment
- Adds order refund and cancellation tracking
- Track customer email opens as events in the “Emails” category
- Includes full support for Shopping Behavior and Checkout Behavior analysis reports
- Adds checkout options to get deeper insights into checkout choices made by customers, such as selected payment method
